Understand the power of cultural diversity
As our society become more culturally diverse, we have the best opportunity to utilise the diverse talents to drive productivity and expand market share. However there is a significant gap in which organisations understand how cultural overlay impacts on design, decision making, customer service, messaging and policy making. I have been working with organisations on how to capitalise on the diverse customer base for over a decade, by understanding how people from different cultures perceive messages, products and services.
We help organisations discover deep insights from key stakholders through research and consultation. Our team has the essential skills to connect with people of culturally diverse backgrounds and is adept at different methods of engagement to transform those insights into opportunities.
TRAINING & COACHING
We design bespoke cultural diversity training programs that are practical and meaningful to your context, ranging from working in the frontline with people from diverse backgrounds to managing stakeholders and diverse teams. Our team also has professional skills to provide one-on-one or group coaching to staff up to executive levels. The coaching and training helps accelerate change and help your organisation transition and embrace cultural diversity.
We help organisations develop strategies to engage with culturally diverse audiences. We have in-country knowledge and cultural insights that can help you make strategic decisions. Our network covers many countries in Asia, including Hong Kong, Mainland China, Taiwan, India and Malaysia.
Commissioned by Lord Mayor’s Charitable Foundation, the research was undertaken by Emeritus Professor John Fitzgerald and Wesa Chau at Swinburne University’s Centre for Social Impact. A research report has investigated the giving traditions and philanthropy of Asian-Australian donors in Melbourne launched in 2018.Asian-Australian Diaspora Philanthropy
We facilitated a leadership program for the inaugural Asian-Australian Leadership Summit in 2019 co-convened by Australian National University, PwC and Asialink, to create a space for Asian-Australians to think through strategies on becoming champions of cultural diversity within their workplace.Asian-Australian Leadership Summit
Lunar New Year is an important event for many Asian-Australian communities. Cultural Intelligence worked with Guide Dogs Victoria to develop their Asian-Australian community strategy to communicate and engage with the Asian-Australian communities in the Year of the Dog.
Working with Hepatitis Australia, we developed messages for four culturally diverse communities that a cure for Hepatitis C is available and encourage those who are undiagnosed to get tested and treated. The four communities included Egyptians, Indians, Chinese and Pakistani.
We believe the best works come from partnerships with other like-minded people, for that reason, we have co-created the following partnerships contributing to different aspects of cultural diversity.
Don’t take our word for it – here’s what our clients say:
Wesa is an expert in cultural diversity and has been a guest speaker for a special program run for our high achiever students during the past few years. Wesa is a pleasure to engage with, diligent, thorough, flexible and creative. I really appreciate Wesa going the extra mile to provide real value to our organisation.
Wesa has a natural empathy for people of all cultures and understands not only the benefits of cultural diversity, but also the problems that can arise when people of different culture interact.
Our HR Company
We have collaborated in the development and implementation of numerous projects and I am always impressed with her efficiency, great ideas and her ability to pull in her extensive networks to enhance the successful outcomes of the projects.
City of Melbourne
CEO & Diversity Specialist
Why applying cultural diversity lens to everything is so important? Here’s why.